Checklist
Use this checklist to review the areas that usually decide whether patients find, trust, and contact a clinic: SEO, Maps, reviews, treatment pages, conversion paths, trust, technical basics, AI visibility, competitors, and offer clarity.
Checklist
| Section | Pass signal | Common fail |
|---|---|---|
| Maps | The clinic appears for core treatment and suburb searches. | Nearby competitors show first with clearer categories or more reviews. |
| Profile | Services, hours, photos, links, and contact options are complete. | Old photos, missing services, weak category fit, or wrong links. |
| Reviews | Recent reviews and helpful owner replies build trust. | Old reviews, no replies, or language that never mentions actual services. |
| Pages | Each key treatment has a clear consultation-first page. | Thin pages, vague copy, or unsafe claims. |
| Conversion | Calls, WhatsApp, forms, and booking actions work on mobile. | Contact friction or hidden booking actions. |
| Trust | Credentials, practitioner context, and risk-aware copy are visible. | Unsupported superiority claims or missing proof. |
| Technical SEO | Pages are crawlable, fast enough, and have clean metadata. | No title discipline, weak navigation, or blocked content. |
| Trust signals | Public claims match what a cautious patient can verify. | Unsupported proof, vague credentials, or confusing service claims. |
| AI visibility | AI-assisted search can describe the clinic accurately. | The clinic is absent or unclear. |
| Competitors | The clinic knows who wins each search surface. | No competitor evidence, only general reporting. |
Sources used
Questions
No. Shown improves measurable visibility assets and enquiry paths. Rankings and bookings depend on search demand, competition, offer, response speed, pricing, and buyer fit.
Yes. The audit is useful even if another agency keeps the account. It shows where SEO, Maps, reviews, service pages, trust signals, and AI visibility are helping or hurting enquiries.
Aesthetic and skin clinics are the first wedge because they sell high-trust services where buyers compare providers before booking. The same system can then expand into dentists, attorneys, home services, and other high-value local categories.
Shown writes visibility and trust copy. Medical, legal, financial, or technical claims must be verified by the business and kept inside applicable platform, regulator, and professional guidance.
Free visibility audit
Send the business website, city, and main service. Shown reviews where enquiries may be getting lost, then sends back a short evidence-based walkthrough.