Google Business Profile optimisation, done for you.
For many buyers your profile is the first thing they see, before your website. We set it up properly, keep it active and turn it into your best source of calls.
Shown's Google Business Profile optimisation service sets up, fixes and manages your Google business listing every month so you rank higher on Google Maps. Google Business Profile, called Google My Business until 2021, is the free listing that shows your business on Google Maps and in local search. Optimising it means the right categories, complete services and hours, real photos, regular posts, answered questions and a steady flow of reviews. Shown rebuilds it in the once-off build and runs it every month on all plans, from R12,500 a month.
The profile checklist we work through
Every item is something Google reads, and something a buyer notices.
| Item | Why it matters | What we do |
|---|---|---|
| Primary category | The strongest relevance signal on the profile | Match it to your main money search, not your company description |
| Secondary categories | Lets you appear for related services | Add every accurate category, nothing speculative |
| Business name | Keyword-stuffed names break Google's guidelines | Keep your real name; put services where they belong |
| Services and products | Feeds relevance for specific searches | List every service with a plain description and price where sensible |
| Service areas and hours | Wrong hours cost calls and trust | Set areas you really serve; holiday hours before every holiday |
| Photos | Real photos help buyers choose you | Real work, team and premises; no stock images |
| Posts and Q&A | Shows an active business; answers objections | Regular posts and your own FAQ answered on the profile |
| Reviews | Prominence signal and the reason people choose you | Request system, reply to every review, flag fake ones |
Profile problems we fix
Suspended profile
Usually a name, address or category that breaks the guidelines. We find the cause, fix it and prepare the reinstatement request with you.
Locked out of your own listing
An old agency or ex-staff member owns it. We help you claim your Google business listing through Google's ownership request, so the profile is yours, as it always should be.
Duplicates and spam competitors
Duplicate listings split your reviews. Fake competitor listings steal calls. We merge, remove and report through the proper channels.
Questions buyers ask us
Is Google Business Profile free?
Yes. The listing costs nothing. What costs time is keeping it complete, active and reviewed, which is the part we do.
Can you verify my profile for me?
Google requires the owner to verify, often by video. We prepare everything and guide you through it so it passes the first time.
Can I have a profile without a public address?
Yes. Businesses that serve customers at their location can set up a service-area profile with the address hidden.
Get a free audit.
Send us your website and the searches you want to win. You get a short audit back: where you rank today, where you are missing from Maps and AI answers, and the three fixes worth doing first.
Or write to hello@shown.co.za